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The Luminize Team

Meet the team of experts driving Luminize’s success.

  • Sid Mikhail

    Sid Mikhail

    Chief Executive Officer
  • Zack Anderson

    Zack Anderson

    Chief Marketing Officer
  • Bennett Comendul

    Bennett Comendul

    Chief Analytics Officer
  • Hugo Polanco

    Hugo Polanco

    Brand Equity & eCommerce Attorney
  • Dallin Cutler

    Dallin Cutler

    VP of Business Development
  • Nick Heethuis

    Nick Heethuis

    VP of Sales

We are Hiring

Join the Luminize team of experts.

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How We Got Our Start

Before founding our agency, we were on the other side of the table as owners of Brick and Mortar natural food stores. Noticing a void in the market, we decided to take our passion online, providing healthy options for consumers in a more accessible way. Through this venture, we gained a tremendous amount of knowledge in both e-commerce and Amazon distribution allowing us to completely understand your mission of providing top-quality products for a global audience.

Our Amazon experience and relationships with brands led us to establish Luminize, helping others navigate their way through the process we spent years figuring out. Now, we represent some of the largest brands on Amazon.

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Luminize Events

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Learn how we can help you scale your brand on the largest e-commerce selling platform.

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