Proudly Certified Experts
The Luminize Team
Meet the team of experts driving Luminize’s success.
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Sid Mikhail
Chief Executive Officer -
Zack Anderson
Chief Marketing Officer -
Bennett Comendul
Chief Analytics Officer -
Hugo Polanco
Brand Equity & eCommerce Attorney -
Dallin Cutler
VP of Business Development -
Nick Heethuis
VP of Sales
How We Got Our Start
Before founding our agency, we were on the other side of the table as owners of Brick and Mortar natural food stores. Noticing a void in the market, we decided to take our passion online, providing healthy options for consumers in a more accessible way. Through this venture, we gained a tremendous amount of knowledge in both e-commerce and Amazon distribution allowing us to completely understand your mission of providing top-quality products for a global audience.
Our Amazon experience and relationships with brands led us to establish Luminize, helping others navigate their way through the process we spent years figuring out. Now, we represent some of the largest brands on Amazon.
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