The Problems Encountered
Duradry came to us with a number of difficulties.
1 3-Product bundle limiting sales
They had been focusing their efforts on a pack of three products – the problem was that the customer couldn’t reorder the pack until they needed all three items again.
2 sales plateau at $2m
Their sales copyright had no direction on what search terms would drive the most relevant traffic that would lead to better CTR and CVR
3 Failure to create long-term customers
They had low Customer Lifetime Value and repeat purchases mostly due to their brand image on Amazon
The Solutions We Provided
To help Duradry, we:
- Focused on using organic search rankings, and expanded on high volume keywords
- Shifted focus to a product with a more repetitive purchase pattern
- Enabled subscribe and save
- Created long-term customers by retargeting past customers who purchased the variety pack within the first 90 days of their purchase
Luminize Results
55
%
Increase in total YoY sales
67
%
New to Brand Customers
7
%
Decrease in Total Advertising Cost of Sales
43
%
Reduction in Time Between Orders
