The Problems Encountered
Amazing Herbs came to us with a number of difficulties.
1 26 Rogue Sellers
They encountered 26 Rogue Sellers on Amazon which captured buy box and stole market share, such that the brand only owned 30% of all the Amazon buy box.
2 hijack pricing
Rogue sellers misrepresented the brand by creating poor customer experience, and they hijacked pricing across channels.
3 stores threatened to pull product
The lower prices offered by rogue sellers resulted in brick and mortar stores threatening to pull the product because better price was available online. This led to a significant loss of revenue.
The Solutions We Provided
- Rogue Seller Identification: Luminize deployed software to pinpoint and address rogue sellers, fortifying brand control and protecting Amazing Herbs from unauthorized distribution.
- Distribution Network Analysis: Collaborated with a partner to identify distribution network leaks and issued over 300 cease-and-desist letters, successfully minimizing rogue sellers to just two.
- Buy Box Dominance: Virtually eliminated rogue sellers, catapulting Amazing Herbs to a 98% buy box share on Amazon, ensuring enhanced visibility and control over product listings.
- Profitable Advertising and Pricing: Achieved consistent and profitable advertising, allowing for a doubling of pricing on Amazon. This strategic move increased unit sales and built brand affinity, resulting in a 60% YoY revenue growth through improved partnerships with brick-and-mortar stores.
Luminize Results
60
%
Increase in Revenue
98
%
Buy Box Share
300
+
Cease and Desist Letters
100
%
Increase in Pricing While Increasing Sales
