If you’re not already reporting your COGS, you’ll likely be forced to, or Amazon will assume them for you.

And trust us, letting Amazon decide isn’t in your best interest.

Think you’re safe because they reimbursed you?

Sure, you didn’t lose money upfront—but how much profit would you have made by selling that product yourself?

For authorized resellers, this raises a bigger question: how will you report your COGS now?

Wholesale price or the brand’s COGS?

Either choice could directly impact your margins—and your business.